SPONSORSHIP

CURRENT SPONSORS

Front of Shirt Sponsor

SPONSORSHIP OPPORTUNITES

There are a number of ways for businesses and organisations to support the club through sponsorship. These opportunities provide varying levels of visibility, engagement, and association with the team across matchdays, club communications, and digital platforms.

The club offers the following sponsorship opportunities:

• Front of Shirt Sponsorship

• Back of Shirt Sponsorship

• Sleeve Sponsorship

• Back of Short Sponsorship

• Pre-Match Front of Shirt Sponsorship

• Trainingwear Sponsorship

• Player Sponsorship

• Pitch Side Advertising Boards

• Matchday Sponsorship

• Player of the Match Sponsorship

• Community Partnership

• Digital and Social Media Sponsorship

Each option offers sponsors the chance to align their brand with the club while gaining exposure to supporters, players, families, and the wider local football community. The sections below outline each sponsorship opportunity in more detail, including the visibility and benefits associated with each partnership.

FRONT OF SHIRT SPONSORSHIP (PRIMARY PARTNER)

The front of shirt sponsor is the club’s lead commercial partner and receives the most prominent branding associated with the team. The sponsor’s logo appears on the front of the first team playing shirts worn in every league and cup fixture throughout the season. This placement is consistently visible in match photographs, team announcements, post-match graphics, and promotional content. As the most recognisable space on the kit, it places the sponsor directly at the centre of the club’s identity for the season. Front of shirt sponsors are recognised as the club’s primary partner and may also feature in joint promotional activity with the club, including announcements, community events, and collaborative content throughout the season.

BACK OF SHIRT SPONSORSHIP

The back of shirt sponsor is positioned on the rear of the playing shirt, below the playing numbers. This placement becomes especially visible during match play and goal celebrations, where players’ backs are often the focus of match photography. Because celebration images, player graphics, and highlight moments are widely shared on social media, this sponsorship frequently appears in some of the club’s most engaging and widely viewed content. Back of shirt sponsorship is particularly effective for businesses looking to be associated with key match moments and player recognition.

SLEEVE SPONSORSHIP

Sleeve sponsorship offers regular matchday exposure while remaining an accessible partnership level for many businesses. The sponsor’s logo appears on the sleeve of the club match shirts worn in all competitive fixtures. The sleeve position is clearly visible during match action, particularly in close-up photography, celebrations, and player interviews. It also appears regularly in social media graphics and match reports shared by the club. This sponsorship is well suited businesses looking to associate their brand with the team in a visible but cost effective way.

BACK OF SHORT SPONSORSHIP

Back of shorts sponsorship offers consistent matchday exposure through branding placed on the playing shorts worn by the club during all fixtures. This position is regularly visible during action shots, defensive challenges, set pieces, and match photography used in post-match content. While more subtle than shirt placements, it still provides repeated exposure across the season. This sponsorship is often chosen by businesses wanting a presence on the team’s kit while maintaining a lower entry level than primary shirt placements.

PRE-MATCH FRONT OF SHIRT SPONSORSHIP

Pre-match shirt sponsorship features on the shirts worn by players during the warm-up period before each home fixture. This is one of the most visible parts of the matchday build-up as players warm up in front of supporters and photographers. Warm-up imagery is frequently used in pre-match social media posts, squad announcements, and matchday build-up graphics. As a result, the sponsor’s branding appears in the early content that supporters see when following the match online. This partnership allows sponsors to be associated with the start of every matchday experience.

TRAININGWEAR SPONSORSHIP

Training kit sponsorship places a sponsor’s branding on apparel worn during training sessions and behind the scenes club activity. Training content has become an increasingly popular part of football media, with players often featured preparing for matches or sharing training updates. These moments are regularly captured in photos and short videos shared on social media, allowing sponsors to appear in more informal and personality-driven club content. This sponsorship works particularly well for businesses wanting a strong presence in the club’s digital storytelling and day-to-day team environment.

PLAYER SPONSORSHIP

Player sponsorship allows a business to directly support an individual member of the first team squad. The sponsor becomes associated with that player throughout the season, creating a personal connection between the brand and the team. Sponsors may be linked with the player’s online profile, social media features, and player focused content throughout the year. The club can also provide a signed photo and an opportunity to meet the sponsored player. This is a popular option for local businesses, supporters, or organisations that want a personal and visible connection with the squad.

PITCH SIDE ADVERTISING

Pitchside advertising boards provide a strong physical presence at the club’s home ground. Boards are displayed around the pitch and remain visible to supporters attending matches, visiting teams, and participants in other events held at the ground. They also appear in match photography, video highlights, and social media posts shared by the club. Over the course of a season, this repeated visibility can place a sponsor’s brand in front of hundreds or thousands of viewers. Pitchside advertising is particularly effective for businesses looking to strengthen their visibility within the local community.

MATCHDAY SPONSORSHIP

Matchday sponsorship allows a business to become the official partner for a specific home fixture. Sponsors are recognised as part of the matchday build-up and post-match coverage across the club’s communications. This can include mentions in match announcements, social media graphics, and match reports. Sponsors may also attend the fixture and be introduced to the club and supporters on the day. This partnership is ideal for businesses wanting a focused promotional opportunity tied to a specific event.6. Training Kit Sponsorship Training kit sponsorship places a sponsor’s brand on the clothing worn by players during training sessions and warm-ups.

PLAYER OF THE MATCH SPONSORSHIP

Player of the Match sponsorship connects a sponsor with the standout performer from a particular fixture. Following the match, the sponsor is acknowledged as the official partner of the award. The sponsor’s name may appear on Player of the Match graphics and announcements shared through the club’s digital channels. Sponsors may also present the award to the player and take part in a photograph, which can be shared online. This option allows businesses to be associated with the most memorable individual moments of a match.

COMMUNITY PARTNERSHIP

Community partnership sponsorship focuses on supporting the club’s wider role in promoting women’s football and growing participation in the sport. Sponsors associated with this partnership are recognised as supporters of the club’s development initiatives and community engagement. This can include grassroots programmes, youth development, or local football events. For many businesses, this partnership provides an opportunity to demonstrate meaningful support for women’s and girls’ sport, as well as the local community while building positive brand association.

DIGITAL COMMUNITY SPONSORSHIP

Digital sponsorship allows businesses to appear across the club’s growing online presence. Sponsors may feature on graphics such as matchday score updates, team line-ups, or club announcements shared through social media platforms. With supporters increasingly following matches and news online, these placements allow sponsors to reach audiences beyond those attending games in person. This sponsorship option works well for businesses looking to reach a broader digital audience while supporting the club.